It’s easy to get caught up in the news when it comes to dealing with our environmental challenges.
You’ll read today’s story about emissions rising for the nth month in a row. Or about another company closing down its old, inefficient operations.
But behind these stories are broader trends sweeping the globe.
Trends like the rapid falls in the cost of renewable generation and batteries. Trends like politicians unable to keep up with the market and with the public mood. Trends like the electrification and automation of the vehicle fleet. Trends like the growth of AI and the InternetOfThings and their impacts on industrial plants
The firms that succeed won’t be distracted by the day to day. They’re preparing for the long haul. They’re watching the long term trends and making sure their businesses are set to be competitive in a decade, not just next quarter.
The firms who try to adapt by lobbying government are missing the point. The world is changing and moving on, regardless of what governments want.
Over a century ago, the best blacksmiths found themselves out of horseshoe customers as the automobile destroyed their livelihoods. The same thing is happening across the world in many sectors.
Don’t be a blacksmith. Start retooling for the new world that’s emerging.